Nancy Osgood is president of The Osgood Group, a management advisory firm that helps nonprofit organizations and socially focused businesses improve performance, effectiveness and sustainability.
Her work across diverse industries and functions falls into two broad categories: revenue generation (earned and contributed) and large-scale planning and restructuring to support profitable growth. Prior to founding the firm, Nancy held senior positions in nonprofit management, philanthropy and private industry.
Nancy is on the faculty of Case Western Reserve University (Mandel Center) and teaches the Marketing and Earned Income courses in the Masters of Nonprofit Organizations program. She lectures and presents on new and traditional approaches to revenue generation. Her work with students and nonprofit executives earned her the 2010-11 Teaching Award.
During her tenure on the senior executive team of The Cleveland Orchestra, Nancy led new business initiatives inside and outside Ohio, leveraging the Orchestra’s international brand to develop new revenue streams for The Cleveland Orchestra. She established a European Advisory Board of top European arts and industry leaders to drive the institution’s fundraising initiatives, including major gifts and sponsorship. In Cleveland, she restructured the marketing and development departments, developed new concert formats and launched patron engagement initiatives resulting in earned and contributed revenue growth. She defined the Orchestra’s website strategy and led the launch of its new website, which has received recognition for increased revenue and patron engagement. Nancy continues to lead the Orchestra’s European initiatives as a retained consultant.
As Director of Marketing for Case Western Reserve University (CWRU) and the Weatherhead School, Nancy worked with internationally recognized faculty to brand and market their areas of expertise, develop new programs, and build new earned revenue streams.
Nancy’s decade of experience in private industry includes leadership roles in general management, marketing, product management and business development in both the business-to-business and consumer sectors, for Progressive Corporation and Cole National Corporation.
Nancy’s community board and volunteer work is focused on children, music and education. She serves as a trustee for Lawrence School, sits on the advisory board of the Rainey Institute’s El Sistema@Rainey program, and is a founding advisory board member of Spire Independent School. She founded and led a non-traditional Girl Scout troop focused on outdoor adventure and skillbuilding.
Nancy earned an MBA from the University of Michigan, a BA (German and Political Science) from Central Michigan University, and an Advanced Certificate in German Language from the Goethe Institute. She speaks German and holds dual citizenship in the US and Germany.